HELLO.
Rowan Elleman is a graphic designer and marketing director who has lived and worked in the Burlington, Vermont area for a decade. He currently serves as Associate Director of Marketing at the University of Vermont Foundation and, on the side, freelances.
Outside of work, he enjoys gardening, most foods, walking down to the apple orchard, and all things sports, especially hockey and snowboarding. He is also part of a ski and snowboard team, the Chug-Alongs. As a dedicated member of the Chuggers, his goal is to make it down the course each week to really focus on the apres portion of Bolton Valley Beer League.
Got a question or want to get in touch? Click the email button below.
The top of Heaven's Gate, Sugarbush, Vermont
EDUCATION
2012-2016
Bachelor's Degree in Art
University of Vermont
Minor in pure mathematics. Coursework in graphic design, digital art, drawing, sculpture, and painting.
EXPERIENCE
2016-Current
Freelance Designer
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Partner with a range of clients to create marketing collateral, reports, logos, and branding across print and digital channels.
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Built the brand identity for one of Vermont's leading cannabis businesses.
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Designed graphics for a multi-million dollar grant proposal supporting diversity, equity, and inclusion initiatives on campus.
2023-Current
Associate Director of Marketing (Graphic Designer, Videographer and Editor)
University of Vermont Foundation
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Manage and evolve the Foundation's brand identity across print, social, video, and advertising, translating strategy into persuasive, visual-first materials for major gift initiatives.
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Shoot and edit video content supporting fundraising campaigns, and built and now run the Foundation's multimedia studio and production workflow.
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Design campaign materials, graphics, and branding for major gifts, programming, and events.
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Produce proposals for major gifts, projects, and programs.
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Lead the graphic design internship program, mentoring emerging designers and expanding the team's creative capacity.
2018-2023
Assistant Director of Marketing (Graphic Designer)
University of Vermont Foundation
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Established the Foundation's first cohesive, outward-facing brand, including a print magazine, direct mail, annual reports, and major philanthropic proposals.
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Prepared photos and video for direct mail and fundraising campaigns supporting University and Foundation goals.
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Redesigned IMPACT Magazine and the annual endowment report to better engage donors and encourage additional support.
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Led the creation of an online publication for the University's alumni and donor communities.
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Helped lead a CASE Award-winning redesign of the bequest mailing campaign.
2018
Graphic Design Intern
EatingWell Magazine
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Created custom social media tiles promoting wellness and mindfulness, recommending animated GIFs to stand out from competitors.
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Designed a set of custom recipe book covers for the website, showing potential clients the real-world possibilities for their own cookbooks.
2018
Photography Assistant
Ambient Photography
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Assisted in the studio with lighting and data input.
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Set up scenes and backdrops for photo shoots involving multiple clients.
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Coordinated large primary school events and handled client scheduling.
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Managed customer service and photo deliveries.
2017-2018
Graphic Design Intern
University of Vermont
Foundation
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Created graphics, email banners, and giveaway items for campaigns and projects.
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Built weekly communications and a WordPress blog to connect the most recent graduating class of alumni.
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Coordinated with the Annual Giving team to create artwork for solicitations.